Original post in my blogspot on Feb 10 , 2011
It was feb 8 , 2011 – 1pm & I had invited Karthikeyan popularly known as KK to my college. He was here for conducting a workshop . The workshop was all about startups & how to bootstrap your startup .
For all those who are unaware Twenty19 , possibly the best portal in India for internships was founded in 2009 . Here is an insight of what I learnt from the workshop :-
(I will be focussing on website/portal in this post)
Choosing the domain name :-
Possibly the hardest and most important thing during bootstrapping your start . It took 2 weeks for the twenty19 team to choose their domain name . Think , think & think – the only solution for this stage & book early – lest someone else buys that ! ;D
Never outsource :-
Yes , outsourcing is one thing I have always been against . You must never outsource a service/design that forms the key part of your startup . Twenty19 had outsourced their web design in the earlier stages. But I am glad they now have an awesome web designer with them . Big companies do outsource , but they never do it for their core product/service !
Identify your target clients BEFORE starting up :-
This is possibly one big thing I learnt at the workshop . Before starting up identify who your target users will be . Talk & interact with them & ask them their feedback about your product/service . It always gets better with more interaction .
Make “everyone” happy :-
Another big thing in a startup . You need to make everyone related (even the thinnest link) with your startup , happy . Identify who will be the people at profit after your startup & who the losers will be . It does happen in all firms . Make everyone feel benefited in the best way possible.
Capital is one of the most important things for starting up . It could possibly be funded by banks or won from any business contest but capital is directly involved with your start up . Well , this part is left to you – do it in any way you want . You could possibly get a guy , make him pay for the start up & give him some share (inspired by “The social network”). Karthikeyan had made enough money from his previous venture , so the initial capital for twenty19 wasnt really a problem for him .
User Interface :-
Two things that even the dumbest end-user needs – good UI & speed. The better the user interface, the better will be the range of your target users. Its one of the most importants things for a product / portal . Twenty19 is pretty good at this , so must your start up be !
Interaction with end-users :-
This is possibly the reason behind twenty19’s success . They have always been interacting with their end-users & asking them how they can improve the product. Each & every successful firm does this.
Get mentors :-
Karthikeyan does have 11 mentors . Mentors guide you in the right path & act as lamps at darkness.
It was a good session indeed with active audience. SSN did remind Karthikeyan of BITS , Pilani & it was our honour to have him here . Great work twenty19 & hope you enjoyed this post.